Words can captivate or motivate. They can inform or inspire. They can be forgotten or be regretted. They can take your breath away or take you to places you’ve never been.
The best words are clear and true. They get noticed, whether you’re passing them on a billboard at 75mph or listening to them as you punch the remote. Sometimes they’re powerful enough to stop us in our tracks. To make us think.
My job? I write. I put together words that make people think about your product or service – even for a split second.
I’ve worked with words for a lifetime. 12+ years on both the agency and corporate side, and 20 years on my own. I’ve found that choosing the right ones can make all the difference. Take a peek at My Stuff and see for yourself.
“The difference between the right word and the almost right word
is the difference between lightning and the lightning bug.”
~ Mark Twain