I call my style "corporate conversational." Clients say I have the ability to make the complex easy to understand and exciting to read. My expertise lies in taking the complicated and bringing order, understanding and creativity to it. Yes, it can be done.
Word wise and marketwise.
My goal as a writer is to target the benefit, then target the target market. Speak to the consumer or business in language they "get." Then, look for the completely unexpected in the midst of the completely familiar.
Is she fast? Is she versatile? Has she won awards?
All three. Yes, I’m fast. In fact, several clients have suggested I open a drive-thru headline/copy service. Clients drive up on one side. I spit out work on the other.
As for versatility, I’ve written magazine and newspaper ads, direct mail, billboards, bus cards, marketing/branding strategies, headlines, tag-lines, brochures, sell sheets, radio, tv – you name it.
And yes, I’ve won awards. Two National Addy’s, a Denver Art Director’s Award, and a feature in Adweek’s "Best-of-Business-to-Business Advertising," while having work showcased several times in Adweek’s "Portfolio," Communication Arts and Advertising Age "Gallery."
And the trouble is, if you don’t risk anything, you risk even more.
-Erica Jong
